First of all let me tell you I am obsessed with this liner! I am a semi-beginner with eyeliner, and from all the different types of eyeliners I've tried (Kat von D tattoo liner, Mac Fluid liner, the Face Shop gel liner) this is by far the best one I've used. It is so easier to use and the staying power is amazing. I work a 9-6 job and usually stay out after, so I don't take my makeup off usually until around 9 pm. It doesn't smudge at all (and I have oily lids!), the color is very black and pigmented, and it's cheap! Who doesn't want a 3-in-1 product like this. I would definitely recommend!!