I positively love this lipstick in shade red02 !  In fact, I haven't come across a The Saem product I don't love.  The Saem has become my favorite brand of Korean skincare and makeup. Red02 is a gorgeous, classic red shade (and I'm super picky about red lipstick).  It is matte, but it is so easy to work with and apply.  The color pay off is excellent and lasts a long time.  I was concerned this matte lipstick would be drying or creasing, but it is not.  There is no discernible smell to it.  The packaging is sophisticated and of quality.  I would love to purchase additional shades of the Kissholic lipstick.