This has become my current favorite clay mask. I use clay to get stuff off my pores at least once a week, therefore reducing pumps and calming skin.This one has a cooling effect which is nice in the summer and after a sauna. To me the most wonderful thing about this product is how smoothly and thinly it applies and that it doesn't flake off once it's dried, at all. It also doesn't leave a residue - wash it off and you'll be all ready for leave on skincare. Every clay mask dries yours skin if you forget it on for too long, so be careful not to enjoy it too much!