My dark circles are really intense and literally look purple sometimes, and this is one of the only concealers that will completely hide them! The concealer is a very thick and sticky cream that is very warm in colour so it neutralizes the cool toned dark circles perfectly! I use it for my under eyes everyday now! The only problem I can see is that because it's in a pot, it's not as sanitary as ones that have a pump. As well, the concealer is super thick so if you have wrinkles around the eye area, it might crease after longer wear. (Not sure if you can see in the photo, but I put a bit of the concealer on my hand and it's very warm/peachy toned)