My lips are so much less dry since I've started using this lip mask. I used to constantly apply lip balm and oils but still have dry, flaky lips. Now I just cover my lips with a good amount of this stuff when I go to bed and get ready in the morning and I have no problems. Even if I have a day where I forget to put it on the morning I can tell a difference, my lips won't be as hydrated as I like but in the past not applying lip balm all day would have left them very dry and cracked.