I purchsed the #PK01 colour and it is by far my favourite shade of all my lipsticks/glosses. The pink is subtle but has enough colour to stand out as a nice lipstick. I love the clicky feature, because then you can slowly add more colour if you desire, but can leave it light if you like too. It has a very slight glossy sheen, but is mostly matte looking, but I personally love how it has a bit of both. When I first bought it, no colour came out no matter how much I clicked the top! I was concerned that it was empty, but then after a while the colour came through so don't fret if  no colour comes out immediately, I think it just has to soak through the sponge wand. Good product.