A lot of facial masks do the same thing--which is deeply hydrating your skin. BUT what is really good about this mask is the mask cloth (does that make sense?). The mask is thin enough to be stretched to fit your face. The mask is not that big (like other masks) and fits my face well. The gives you that cooling effect and after taking it off, that brightening effect. I am giving this mask five stars because it is a nice quality mask. I would definitely buy it again and recommend it.