Bought it just because i've seen it literally everywhere haha. The consistency is kinda gooey (?), it has a scent but not that strong. It comes with a spatula which is nice but i only use it to scoop out form the container. I use my fingers to lay the mask on my face. It's worth mentioning that it's extremely hard to wash off - takes a long time + a lot of water. But the finish is really satisfying; you will get a nice, firm and smooth af face. :)