Again one of those raved about heaps on youtube, but who can resist the claims of being a dupe to the Urban Decay eye primer? This is the first eye primer I've used and I was surprised by the slightly "gluey" texture, but i guess it makes sense since it needs the eyeshadow to adhere to it. A little does a long way so i put some on the back of my hand and apply a little at a time with my ring finger. The eyeshadows do look way more vibrant and you can build it up a lot better! For the price this is definitely worth all its goodness. Will repurchase :)