Very thick consistency, you need small amount of it and in my opinion it is better as second cleanser for removing the rest of the makeup cause it is a little bit too strong to use in the morning. Doesn't dry out the skin and gets rid of the rest of makeup that's left on the face after oil cleansing. Has pleasant fresh smell that doesn't linger on the skin after you wash it. Plus, come on... It has some pretty cute packaging too and you have to admit we all like cute packaging :)