When used with a primer and powder, can stay put in pretty decent condition even when exercising. Lasts all day long, pretty much intact. The package is cute, yet bulky. The shade, though, runs on the lighter side. It was the lightest shade #23 I’ve ever used. Looks more like #22. For comparison, it is lighter than Troiareuke A+ Cushion by about half a shade and April Skin’s Magic Snow White Cushion #23 (former version) by 1 shade or more. That being said, the finish is very natural. Semi matte, I would say. The undertone is nor overly pink, nor overly yellow: pretty much neutral. There is also a pretty strong smell, so if you are sensible to frangrances, thing twice. The coverage is about medium, buildable, but not up to full coverage. My acne prone skin reacts to it a little, but considering how sensible my skin is, I would say it is safe for others to use. Overall, I am pretty happy with it.