I like the very natural ingredients and low price, and both the blueberry and ginseng masks smell great.  Blueberry smells especially good; it's an intense, fresh, fruity smell.  I probably won't repurchase these masks though.  There's nothing wrong with them, but they are on the dry side in my opinion, and don't stay moist as long as other masks I've tried.  The brightening/moisturizing effect doesn't last long on my face.