REVIEW on ETUDE HOUSE Moistfull Collagen Foundation.

It's a new product that takes place of former products that are no longer in production.

It's a moistfull foundation with rich collagen and moist.

It also blocks UV Rays, whitens skin, and does Anti-Wrinkle Care.

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Simple box.

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2 tones.
Light Beige and Natural Beige.

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I'll just open them and take a look.

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Light Beige and Natural Beige don't differ much.
I saw this shape from other company's foundation.

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Let's try the product.

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First, it has an inner puff.

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ETUDE's air puff is quiet useful.
It allows even application and enhances adhere-ability of foundation.

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As moistness is essential feature of a foundation,
there is an inner seal.
ETUDE requests you to put the cap on after use.

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Swept with puff.
Bit sturdy formulation.

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As I apply nothing on back of hand when testing on it,
it is really dry. Awkward since I introduced this product as a moist foundation.

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I applied Natural Beige on face.
It was really light and I couldn't use it alone.

According to ETUDE HOUSE,
it utilizes Cover Layer System which allows thin and even application of the product.
To apply thinly,
if you apply this product like when you are applying cushion,
it gets really cakey.

Even with thorough basic skin care, product gets cakey.

So I suggest you to stamp puff once and cover your face with it.
Do not apply more.

Cover layering is fine.
Cover entire face with 1 stamping,
and layer once more on parts where cover's needed.
This way, it doesn't get cakey.

Unlike its name, this foundation lacks moistness.

I cannot say there is an advantage of using this foundation.
So I cannot say this is a good product ^^;;;

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