I was expecting a liquidy texture, but it was creamy! It's not drying though (if you do your facial care and base makeup good). It has a nice smell, it's a mix of a faint powdery and flowery smell, I personally like that. The BB cream doesn't seem to move and slip around the skin, so it sticks well to the skin. Coverage is natural to light, I do not think it's buildable coverage--it seems like your face will get cakey if you do 2 or more layers. It actually seems like a pink based BB cream when on my skin, but pink based creams are good for yellow-toned skin because it brightens your skin! I am happy with this BB cream, and I will consider it for repurchase after using it for a while.