This moisturiser has a gel-like texture but it isn't fully absorbed by the skin like most gel products do. Some of it sits on top of the skin which makes my face feel hydrated all day. It might actually be too much for people who have oily skin, but it works fine for my combination skin type. A little comes a long way with this product so I believe it will last for a long time, which is great. Also I love that it comes with a little spatula to help with application :)