I've tried some of these Single Shadows before, but this time, I got it in #7 from the Matte line. It is a very nice brown neutral shade, perfect for an everyday contouring shade. It's the perfect in-between when it comes to pigmentation, which can sometimes be a problem with Innisfree eyeshadows. When I tried #10 from the matte line, it personally was too pigmented and difficult to work with for a natural look. On the other hand, many of the eyeshadows from "trend" line can be not pigmented enough for me. Overall, I'm very happy with this eyeshadow and I'll definitely be using this on a daily basis from now on!