I purchased this in two shades, sand & beige. Beige for my mother and Sand for myself. She ended up taking sand because she said it blended a lot better than beige for some reason. I also bought Sand in hopes to match my skin tone (which is rather pale but has a slight tan (?))
It's not that darker than Beige, sadly... the color is natural though. It blends well and it's a rather full coverage. I blend it in using a puff for a sheer yet buildable coverage. It does not cover much acne like a concealer would and it does have a matte finish. Would I repurchase? Not sure, because I'd like to try out other bb creams that provide possibly better results.