I've been dying to try this product since it's going viral on tiktok and I'm glad I finally purchased it! I thought it would be a thinner, less opaque formula but it's more like an extremely lightweight lip stick rather than a lip "balm" as the name suggests. I very much love the formula though it is very melty and hydrating on the lips that leaves a very shiny glassy glow. It is quite pigmented and lasts a very long time while still being blendable for those who want to achieve the beautiful gradient lip. However fair warning, I've noticed that the colors on the swatches aren't exactly true to life. I got the shade #13 Scotch Nude as I thought it would be a natural neutral brown shade and as you can see in the picture, it is MUCH darker and more vibrant than the swatch suggests. At first I thought I got the wrong shade as it looked closer to #15 Pecan Brew but it definitely says #13 on the tube. I do still love the color but next time I would probably get #10 Nu Beige.