Have to admit, I bought this because I thought it was unbearably cute. And it still is now that it's in my hands. The balm also goes on nice and smooth. But it just tastes awful, like I just crammed my mouth with something that's plastic-ey and fruity all at once. Blah. People who are not so sensitive to perfumes in their lip balms would probably enjoy it, but the plastic fragrance lingers too much for my liking.