This is by far my new favorite cushion. Aesthetically, the pink case is cute, as is the pink cushion puff but the actual product is good too. I applied this cushion before I went to work and at the end of my work day, about 12 hours later, it had minimal creasing and still looked pretty good. I hadn't used a primer when I applied it so I was rather surprised. I have combination skin so this cushion may not be suitable for people with really oily skin or really dry skin.