This cleansing balm is often regarded as a dupe of Banila Co's famous Clean it Zero. The packaging seems to be of higher quality than the Clean it Zero, and you get more product for a slightly lower price (120ml v 100ml). In terms of the balm itself, it's stiffer/harder than Banila Co's. As a cleanser I would say it's fairly effective, but the smell doesn't agree with me. It's doesn't have a strong scent, and it's not completely abhorrent but it's just a personal issue. I also think the balm leaves a film after washing it off. Overall it's a decent product, but I'm not sure if I would buy it again.