I was tempted to buy this because it's often compared to as a dupe for Nars' creamy concealer. After using both it's safe to say it's true! Apieu is creamy, has ok coverage (Nars has higher coverage in my opinion) and it has good adherence on my skin. They both begin to wear off after 4ish hours but that's normal for me since I wear glasses. I like Apieu colour selection since I find Vanilla works great for me since I like my concealers more on the brighter side. I found Nars' Custard to be too dark for me. For what you get for the price, I can't be mad! This is definitely a recommended buy.