I don't really use BB creams so I can't compare results. I have combination skin with an oily tzone.

This product is very matte and is easy to apply. The coverage is light-medium (I think), and for my skin, I feel like the color is pretty light, maybe to the point where it looks grayish. However, the BB cream does kind of settle to match my skin a bit more, or that might be my contouring.

What I noticed however was that it took a lot of squeezing to get some product. I was basically just squeezing out air when I first got it, so there probably isn't that much product inside. But the product does spread really well so a little product should be enough for a full face, with decent coverage. It makes the skin look matte and feel very soft.

I have noticed that it accentuates any dry patches and closed comedones/acne spots, so you'll want your skincare to be on point when using this!