I think the colour swatch on the picture is definitely not very accurate haha. The shadow is actually a lot lighter and pink in real life. As you can see from the swatch, it's a pearlescent cool toned pink colour instead of a sparkly lavender from the picture. I still really love the shadow though! It's really smooth and easy to blend, and surprisingly there's a lot of product. It's not super pigmented (you definitely need 2 layers for the true colour to show up like in my swatch picture), but it's easily buildable. I would definitely use a primer with it though. I'm happy with the shadow, but taking one star off because it wasn't exactly the colour I was expecting.