So Etude House newest Dear My Lips release is bit of a mix and match deal. Case and content are sold separately. You can choose from 20 different colorful cases and 20 lip colors as content . Cases are adorable, I picked #No.7 a blue case with yellow dinosaurs. I didn't even know I wanted a lipstick with yellow dinosaurs but I do. Lipsticks itself is bit on a sheer side but very moisturizing and comfortable. I choose PK006, a wearable everyday pink that leans slightly mauvey on my lips. Although some assembly is required it is easy and foolproof, and voila you have somewhat personalised lipstick. I like this and I love my yellow dinosaurs.