This is the first oil cleanser I try (I have used natural oils for cleansing in the past such as coconut). It has a good applicator that fits on the lid (very practical, keeps it cleaner than having it lie around the bathroom sink!). I feel that it helps leave my face softer and moisturized along with the rest of my routine. Overall I'll definitely try the other banila co. cleansers in the same line, it seems like a trustworthy brand.