This is the first eyeshadow primer I have ever bought and I am glad. It keeps my eyeshadow in place for the whole day, keeps it bright and has also been through water and is still in tact. (I even fell asleep with it and next morning my eyeshadow was still good!) When washing off I noticed that even with water and a bit of soap it still is on skin so a little bit more effort is needed (but just proves how much strong staying power it has)
Will buy again! And recommend.