As an oily-skin gal, I love clay stuff. This white clay foam is also on my favourite list. I know we should treat our skin gently and not strip all the moisture from it everyday with cleanser, but sometimes I just want some more clarifying action in my cleansing routine. This does not mean this cleanser is stripping or harsh, it does give your skin a squeaky clean feeling but not terrifying tight or dry, though dry skin gal may wanna avoid using this everyday. As for me, I have oily-dehydrated skin so I usually use this for night time skincare routine when I need to get rid of all the dirt, oil and makeup after a whole day. I really enjoy the very light citrusy-herbal aroma of this cleanser, very relaxing! And don't get it wrong by the word "foam" in the name, it's not crazily foaming (because foam is not good for your skin), very light bubbly for your preference. Ingredients are also very skin-nourishing with different types of oils. So I can say that everyone can use this, just with different frequency. Oh texture is very different as well, kind of gooey jelly cream, with a light grey-ish colour.