I got this in the color BE101 and it's my go-to lip color. I'm not a huge fan of lipsticks or liquid lipsticks because I don't like the 'heavy' feeling on my lips. This lip balm is pigmented enough to leave a nice color  but light enough in texture that I'm able to wear it comfortably. Because of it's balm like nature it's easier to re-apply without a mirror and a lot more forgiving. I'll be picking up more colors!