I love this. I purchased #11 and I think it's my favorite color of all time. I have got a lot of Peripera lip products too and this one is definitely my favorite. It's the perfect mixture of reddish, orangey pink lip. It looks natural and pretty if I apply thinly and if I apply a good, full layer on my lips, it really brightens up my whole face. Application is easy, it's a lot easier to get a thin layer with the Ink Airy Velvet than the originals. The colors are really nice and bright, perfect for the upcoming summer. I recommend it