I used to use powder blush before but as I've been more into dewy make up lately, the powder stood out too much and I wanted to try this kind of product. Obviously, it blends in with foundation way better than powder. I use it on bb cream or foundation but it would probably also look pretty on just natural skin as well. I love the peachy warm shade as it looks amazing on pale skin and it goes well with either spring/summer or fall make up. Love it