I don't like to fill in my eyebrows a lot - just very subtly where it's not obviously drawn in. I had trouble finding a brow pencil in western drugstores as everything was either blonde, brown, dark brown or black, and were too warm and harsh for my preference. I bought this one in gray brown, and the shade is a perfect match. It's buildable, blendable and subtle as shown in the closest swatch in the second image below. The spoolie end is really soft and not itchy like western brow pencils that I've tried before, and I'll definitely repurchase when I run out!