Talking about the packaging first, it doesn't come in box, it's just a simple doff plastic bottle with simple design too wrapped in plastic seal. The combination of white and light blue is just perfect with a little cow picture, it illustrates milk enough. It comes in pump which produces the foam and it's easily controlled, don't push too hard if you only want a small amount. The foam comes in white with a scent reminds me of Baileys (that alcohol-contained liquor which has sweet vanilla scent) instead of regular milk. Idk if it's only me who think like that hahaha. The bubble foam is soft, lightweight and watery, I let it sit on top of my hand and after several minutes it melts. It's gentle enough to be named "morning cleanser". It is claimed by the brand that this hypo-allergenic weak-acid facial cleanser will provide you with the best morning skin condition. It controls oil and water balance and treat sebum and waste in skin. The main ingredients for this cleanser are milk protein extract, goat milk extract, hydrolyzed milk protein, trehalose, oryza sativa bran extract, and betaine. Even though they put cow on the packaging, it turns out containing goat milk extract too😆

I like how this cleanser feels gentle and doesn't break me out although I still prefer my SRB over this. I like SRB just because it enzyme beads feels like additional exfoliation to skin. But if you guys love using gentle products to wash your face in the morning or you just avoid harsh/scrub-contains cleanser then this might works for you. The scent is also soft and not overwhelming which is good. The big size will also last you long so yeah this is a great choice!