It's a very pigmented lipstick that applies very easily!
However the shade 14 is more like a deep brick color than a true red as shown in the picture (that is, is more warm toned, more orange, than neutral or cold toned). I was not expecting that and that's why I am just giving it 4 stars. The packaging despiste looking nice also feels very cheap...but as long and they invest the money on the lipstick itself its fine by me.