I bought #4 and the color is more coral colored than a pure pink as advertised. When I do a gradient lip with it, it looks more pink than when I do a full lip with it. The texture is INCREDIBLE. It is so so so soft and feels like I am wearing butter on my lips. It dries into a beautiful velvet texture and is so so so comfortable on the lips all day. The tint staying power is not as strong as the older Peripera Ink tint lines, but I don't mind because it is so comfortable and convenient to reapply. The best part about this is THE SCENT. It is advertised as having a floral scent, but to me, it smells just like boba :O It smells so good that I want to eat it! The scent stays on your lips just until it dries, though. In comparison to the older Peripera Ink tint lines, this feels more like jelly when you apply it to the lips, whereas the older ones feel more drying. I love this and will be ordering more colors from the line!