I like the brush wand of this. Because it's thin and long, you can get precise application that can be controlled so you don't have too thick of a layer that can look cakey.

The product itself is easy to apply and dries matte, so it looks natural. It doesn't have any shimmers and the shade chocolate brown looks natural for my black eyebrows. They don't make my brows look sharpie black and at the same time don't look unnaturally light for my face. I've never had issues with it not lasting the whole day.

One thing I do find strange is that when I remove it at the end of the day, whether with an eye make up remover, micellar water, or cleansing balm, it doesn't melt down back into a liquid but clumps/powders off which I find strange. I've never seen that with the previous brow gels I use. This doesn't really matter though as it wears well and it's something you only see when you remove it.