I got mine in color “Soul Mind”. Color seems to be a little more deep than on promo photo, but I still really like it. Basically I like pretty much everything about Dare Rouge Velvet line - variety of colors; fun magnetic packaging that shows color of lipstick; smooth texture that easy to apply; light pleasant smell; comfortable wear throughout the day. I also like how you can choose the intensity of color by applying it differently and how it’s not “hard stiff matte” but rather “blurry soft matte”. It’s probably my favorite matte lipstick ever.