This shampoo makes mild bubbles and washes away impurities after washing the head twice. It can also sting eyes because it contains menthol. It is at the end of the list but as if on the top. So I cannot recommend it for children and for those with sensitivity. After washing off it gives calming soothing effect to the scalp. No itching and pleasant sense after using. I don´t recommend it for colored hair because it washes color off.