It looks almost like skin when applied to the skin. Its very thin but gives high coverage. It doesnt look cakey at all and it lasts all day without clumping on the nose or other areas. The application is very easy. It has a slight dewy finish which I like very much. It has a decent moisturizing effect that lasts at least 3 or 4 hours. It smells amazing and the packaging is luxurious. The only slight problem is, when applied on my face, my face feels a little itch for a short time, but that does not last long, so it does not bother me. Other than that it is a perfect cushion