I exfoliate my lips around 3-4 times a week because I do get some large, peeling patches, especially in the winter. I got this lip scrub because it has a squeez-y tube design where I wouldn't have to use my fingers. However, the lip scrub is too fine, so I didn't experience much exfoliating properties. Also, trying to scrub from the tube itself gets it all over the opening of the product and not on your lips. I tried using my fingers, but again, there's not much "scrub" to this lip scrub. Wouldn't buy again.