The colors of this lipstick are really pigmented and the finish is matte but it is a nice matte. Usually matte lipsticks make my lips dry but this doesn't dry out the lips. The packaging is also really cute but not super girly so I don't get any funny looks when I need to take this out and reapply. I don't have to reapply often but generally I had to after eating/drinking if it was for a longer period of time.