So I was about to purchase the Too Faced Born This Way or the Tarte Rainforest of the Sea, and I ended up taking a chance with this one. And Boy, am I glad!!! This stuff has the best finish if you apply it with a sponge - flawless finish, amazing coverage - I got full coverage of my acne and freckles with ONE layer. I'm NC15-20 and the shade 1.5 fit me perfectly. If you're more NC10-15 range, go for the lightest shade. This lasts ALL DAY on me too, it's long-wearing as hell, and I only powder it - I don't even have to use a setting spray for this one. I work at a nursing home so I'm running around for literally 8 hours non-stop, no time to eat, just on my feet the whole shift and sweating and THIS DOESN'T BUDGE on me. I really can't tell you how much I'm impressed by this foundation, and it's so unassuming and nobody talks about it, but it's the best thing since sliced bread to me. If you're looking for a high-coverage foundation that lasts all day and has a satin-matte finish, THIS IS IT. Also, for reference I have normal-type skin with yellow undertones. ALSO, consider getting the concealer that goes with this, that one's amazing too.