I like this product because the formulation is very creamy (doesn't cling to dry patches) and very easy to blend. The brush it comes with works very well to blend. One downside is that it can be easy to blend out too much, making it very light and difficult to see -- you'd have to apply more or simply blend with a light hand. But on the bright side, this means that the product is very forgiving if you mess up. I would definitely recommend to those looking for a nice, simple contouring product (I purchased the "peanut brown" color).