This is my second bottle of this product, and honestly, it's a great every day leave-in hair product for when you don't quite want a super styled look. I put in a generous dollop (about the size of a two-Euro coin) into wet hair and air-dry, and the result is polished, fairly loose waves. My one caveat is that this isn't really a "curling" product -- if you want a nice, defined curl, or if you want to add a curl to straight hair, this won't do much. However, if you have wavy or loosely curly hair and want a bit of definition and a bit of frizz-fighting, this is a great option that doesn't look "styled" at all.