This is my favourite brow gel and I've tried the NYX, Maybelline, Loreal and Etude House. I love it for several reasons

1) the shade 01 dark brown is great for my natural asian hair (dark brown-black). This is the best colour match yet. The etude house one can be a bit red and the loreal one makes my brow look grey after a while, but this fits perfectly and doesn't over darken.

2) the formula is great. It holds your brows in place but doesnt look overly crunchy. Also i find tat it volumises your brows, and if Im really lazy or missed a spot when filling in my brows i can use the tip of the brush and slightly shade in gaps and it looks natural.

3) the brush is extremely small so it's easy to not overfill, get any unwanted marks and you can slightly shade in gaps like i mentioned