First of all this lip stick is very similar to the Innisfree Melting Lip Balm, except that it is 1. cheaper and 2. more pigmented and 3. super cute packaging. I bought one for my friend as a bday present and one for myself. My friend said that she loved it and that she fell in love with the packaging. For me, I would have to say that it isn't very moisturising. But for a day-to-day basis, it's good. However, this has nice color to it that it makes your whole complexion look more awake and innocent. (i used the number 1 Strawberry candy). a negative point would be that it runs out really fast hehee