I bought this product because of its adorable packaging, it comes in a milk carton box which is just too cute. A++ for packaging! It has a powdery fragrance but it quickly disappears so I wasn't too worried. It's a base meant to help instantly brighten skin and IT WORKS (better than the peach version), but can potentially look a bit fake on darker skin tones. It does have some moisturizing properties from the goat's milk extract, so this might not be the best for oilier skin types. I find this suitable for me (dry combo skin) and was glad I took the plunge.