<meta charset="utf-8">This is my favorite lipstick ever. I've always had trouble with lipstick or lip gloss or lip tint or lip gel not lasting or not feeling right on my lips. This product goes on like a lipgloss and dries quickly to a matte finish. It doesn't feel dry, but it doesn't feel moist or sticky either. It will stay on for hours or until I eat. But I don't mind reapplying after a meal. Etude Fixing Tint gives me even coverage all the time. I'm thrilled and hope this product sticks around for a long time.