Not gonna lie, I totally bought this because SHINee is the representative. Key's skin is amazing so I'll buy anything he tells me to lol. It didn't disappoint. Since it is a lotion, I use it after my serum. It smells very flowery, so if you don't like that or if fragrances irritate your skin, I would skip this one. The smell is light and fades in like 30 minutes so it's not overwhelming. It's very creamy and spreads easily over the skin. Very hydrating. Also, it has a pump which I love! Try it out!