These are very similar in design to the Tarte eyeliners in the same packaging but a fraction of the price. I purchased all the colors except the black and they are rich in pigment and last a long time on the eyes. The only downside is that they try super fast and it is awkward at first using the little well so your eyeliner starts drying before you can complete your look. There is definitely a learning curve but the colors are so nice and long wearing that its worth it.